As a marketer I seek inspiration from multiple sources, but none more so than in what I read. The books that adorn my coffee table at any given time are usually a combination of style, tennis and business. Below is a snapshot of a few of the books and publications that have inspired me, my … Continue reading On My Coffee Table: The Books That Inspire Me
Excellent marketing requires one to be consistent with their message. In fact, excellence in anything requires consistency. Marketing means defining the message that will resonate with and attract your target audience and communicating that message over and over again, in ways that entertains and, or educates that audience. I was reminded of that fact when I recently visited the … Continue reading Excellent Marketing requires Consistency
I attended a meeting today given by the CEO of my company, a FTSE 250 company. The CEO is a brilliant speaker and the audience was captivated. But I couldn't help but notice that almost all of the people at the front of the audience were men. Somehow the women had been positioned or positioned themselves towards … Continue reading Women in the Background
Last night I attended a gala dinner for a senior London MP. The leader of the Labour Party, Ed Miliband gave the keynote speech. Although he and several other speakers including Alistair Campbell were clearly talking politics, much of what they were saying resonated with me in more ways than just politics. 1) You have … Continue reading 3 Marketing Tips from the General Election Campaign
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