As a marketer I seek inspiration from multiple sources, but none more so than in what I read. The books that adorn my coffee table at any given time are usually a combination of style, tennis and business. Below is a snapshot of a few of the books and publications that have inspired me, my … Continue reading On My Coffee Table: The Books That Inspire Me
We won't be working from home forever, so the loungewear, has to go and instead we will have to start thinking about our spring wardrobe and what to wear when we go back to work.
Alright, folks, let's rewind and lookback on 2023, a year that felt like a tennis match with more twists and turns than a Novak Djokovic v Rafa Nadal final. 🚀New Gig, New Work Digs: I started a new role as Head of Marketing for a company that spans financial services, luxury lifestyle and real estate. … Continue reading Looking Back on 2023: My Wins, Struggles & Unforgettable Moments
Excellent marketing requires one to be consistent with their message. In fact, excellence in anything requires consistency. Marketing means defining the message that will resonate with and attract your target audience and communicating that message over and over again, in ways that entertains and, or educates that audience. I was reminded of that fact when I recently visited the … Continue reading Excellent Marketing requires Consistency
There was nothing blatantly sexy about Saint Laurent; it was all about the slow reveal, the suggestion, the seduction. Porter Magazine, 2015 That is how I like to introduce a new product or service to the market. Tease it, don't give it to them all at once, trickle the information in a tactical manner. Embrace the slow … Continue reading Art of Seduction
In the weeks leading up to the European Referendum, I noticed the term 'Brexit' being casually thrown around. At that point, I knew the Remain campaign had a big problem. Because as soon as you name 'it', you give 'it' strength, you make a seemingly fictional, in the distance unlikely scenario seem real and attainable. People … Continue reading Brexit and the Power of Branding
I attended a meeting today given by the CEO of my company, a FTSE 250 company. The CEO is a brilliant speaker and the audience was captivated. But I couldn't help but notice that almost all of the people at the front of the audience were men. Somehow the women had been positioned or positioned themselves towards … Continue reading Women in the Background
REPOST: This is an interesting article about how designers are using hashtags to build and galvanise their followers. Fashion Hashtags Cult Reference: The Business of Fashion
Last week I attended a Business event at Harvey Nichols. Women Innovators and Disruption - How to be Revolutionary. The four speakers, Kelly Hoppen MBE, Julie Meyers MBE, Anita Barr, Group Buying Director Harvey Nichols and Michelle de Klerk, Founder of Women's Chapter all did a brilliant job of speaking to the audience about how to … Continue reading 10 Tips on How to be Revolutionary
I was reading an article about the Hudson River in NY and the success of the massive cleanup operation that was ordered by the EPA (Environmental Protection Agency) and how marketing convinced many people that the river should not be cleaned, but would have been better off left as a sick, polluted PCB-infested minefield. Backstory - … Continue reading The Responsibility of a Marketer
Marketed by Monique 