There was nothing blatantly sexy about Saint Laurent; it was all about the slow reveal, the suggestion, the seduction. Porter Magazine, 2015 That is how I like to introduce a new product or service to the market. Tease it, don't give it to them all at once, trickle the information in a tactical manner. Embrace the slow … Continue reading Art of Seduction
In the weeks leading up to the European Referendum, I noticed the term 'Brexit' being casually thrown around. At that point, I knew the Remain campaign had a big problem. Because as soon as you name 'it', you give 'it' strength, you make a seemingly fictional, in the distance unlikely scenario seem real and attainable. People … Continue reading Brexit and the Power of Branding
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