Style is about knowing who you are and telegraphing that confidence to the world.

Whilst it is true that in marketing one needs to ‘dress’ the product to attract the target audience and stand out from the competition, when it comes to oneself, it is easy to forget (and social networks don’t help) that the only audience that matters is you. Dress for yourself, be comfortable in your clothes. You don’t have to follow the trends. Know who you are, celebrate that and walk that walk dammit.

I believe in innovation, in creating something new. So for that reason, I’ve never followed fashion trends, I’ve always preferred to stand out from the pack, to set the trends, to do things differently but with style, poise and elegance,  you know that girl that was wearing hats years before they were cool, stretch jeans in the 90’s when loose was in vogue, that was me. I know what suits me, I know how to highlight the physical attributes I love. I challenge you to be your own innovator, to create something from seemingly nothing.

Kate Betts, Author & Porter Magazine Contributor